In the life sciences industry, there are no clear best practices or standard frameworks on how to establish a measurement plan for an end-to-end CRM implementation. A CRM roadmap strategy is challenging and the specificities of pharmaceuticals, with R&D being such an important piece of the business model, make it even more difficult.Read More
This entry is cross-posted on Understanding Centricity, Antonio's blog on Life Sciences Innovation and Commercial Excellence—Customer and Patient Centricity within Pharmaceutical, Medical Devices and BioTechnology Landscape.
The healthcare landscape continues to evolve in complexity for Life Sciences companies. The clear shift of prescribing power from physician prescription influence to...Read More