HighPoint Blog

Antonio Pregueiro, VP of Life Sciences Commercial Excellence, Europe

Prior to HighPoint, António spent his career in both consulting and industry working. During this period he worked globally, gaining experience in the US, Europe, South America, Russia and the Middle East working across functions in analytics, marketing and operations spanning a broad range of therapeutic areas. António was trained as a scientist, receiving a dual-honours BSc in Biochemistry and Genetics from the University of Sheffield in the UK. He conducted his doctoral research in the Molecular and Cell Biology graduate program at Dartmouth Medical School in the US, where he received his PhD.

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Co authored by Javier Elkin, Senior Associate Consultant, Shared Services EU

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With discussions abounding around the power of big data and deep learning algorithms, you could be forgiven for assuming that 1) we now have the technology to measure everything and 2) everyone is doing it. But before considering whether QuintilesIMS, your CRM or Twitter can provide your company with the largest data sets, perhaps you can take a moment to ask: “What is it for?” 

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In previous installments, we tackled two challenges to success with eDetailing in the life sciences. The first challenge is getting teams in the field to adopt the new tools and adapt their interactions with customers. The second challenge is how to generate content that is engaging to customers and sales reps alike. However, just overcoming these challenges do not guarantee success....

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There are a few reasons why eDetailing was a natural evolution of pharma promotion. Every healthcare professional, and particularly specialist physicians, report a reduction in availability or willingness to receive visits from pharmaceutical reps. In fact a 2016 survey showed that only 11% of HCPs preferred to be contacted in person.

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