HighPoint Blog

Kim Greisen, Manager European Operations

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Co-written by Gael Corbion, Manager EU, Master Data management

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The game has changed

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Getting value from MCM and e-Detailing.

Customer Relationship Management (CRM) systems and even the use of eDetailing have been around for years in Pharma companies. Coupled with the newest generation of technology and the integration of more Marketing Channels, organizations in the Life Sciences Industry now have the necessary tools to support a 360 degree view of their customers.

 As most...

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