Can Content on YouTube Sell Complex Biologic Treatments?

Co authored by Javier Elkin, Senior Associate Consultant, Shared Services EU


As we continue our search for insights from digital sources, we turn our attention to one of the biggest providers of media, YouTube. See for yourself the connection we detected when examining up close two top-selling biologics!


Youtube-views-vs-sales

All data used for this analysis comes from publically available sources

 

{{cta(‘6ff6d119-16a0-49b2-8e94-45a82f8ed9bd’,’justifycenter’)}}

{{cta(‘7575d07e-d848-4026-b0ce-85768c423f16’)}}